Elliot: Founder Watch And Strap Limited
"I fell in love with watches at the age of 6 when my Uncle showed me his 1965 Omega Speedmaster. As an adult I became a watch dealer and began my private collection of watches. What is it about watches? The mechanics, the craftsmanship, the history? All of the above, they have become a big part of my life and I soon learned that I can change the feel and look of my favourite watches just by changing the strap. But many straps in the marketplace are of questionable quality and are sold with a high mark up just for fancy packaging. I founded Watch And Strap to produce watch straps to sell at fair prices, using the best materials. Straps which will keep my favourite timepieces safely on my wrist whether it be my Rolex or vintage Timex. All our designs are tested with 6 months of daily wear and provided with a years warranty. These are the reasons why our straps are trusted by over 40,000 loyal customers around the world with an average rating of 4.8/5."
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1 Year Guarantee
Available on all our straps. Terms and Conditions Apply
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24hr UK Delivery
Free Royal Mail Tracked 24 delivery on orders over £40
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1 Business Day Response Aim
We aim to respond to all queries within 1 business day
2019
The Beginning
With a history in antique dealing, Elliot started dealing in Swiss made timepieces. Specialising in the £1,000 to £5,000 range and shipping to collectors across Europe.
2021
Our First Watch Straps
2021 saw the launch of our first line of watch straps. It was very important to Elliot to create something with classic design but a modern twist. For each strap to be excellent value for money and made to last. He personally selects the leathers for texture and quality. Today, the Berlin and Oxford collections prove to be two of the most popular designs we sell, with the Milan collection being replaced for the ever popular Athens collection in 2023.
2022
First Website And Apple Watch Straps
Given the success we had seen on marketplaces such as Etsy and eBay, in 2022 we created our first website. The website is now our largest marketplace, bringing customers from around the world to the brand.
2023
Sail Cloth Straps
In 2023 we branched away from leather and suede straps for the first time with the launch of our sailcloth straps. Lightweight, durable and rugged, our Bermuda collection has swiftly become one of our most popular collections.
2024
Smart Watch Straps And US Expansion
As of 2024 straps are available for a large selection of best selling smartwatches. Whether you have a Fitbit, Google Pixel Watch, Samsung Galaxy Watch or Garmin, we have you covered.
We also started paid marketing in the United States, building upon our loyal customer base with our friends across the pond.
2025
Light Rebrand and Bio Leather Straps
We partnered with Uncaged Innovations, a revolutionary firm based in New Plains, New York to produce our first ever bio leather straps. Created through harnessing natural plant proteins (no plastic), these straps have proven to be as hardwearing as full grain leather but much better for the environment.
In August, we completed a light refresh of the website making it more user friendly and revitalising our brand.
